As you would imagine, Google is King of the hill (or should that be Emperor) when it comes to World rankings accounting for a 65.2 percent share with 114.7 billion search queries during November and December 2012.
Ranked second is China's Baidu with 14.5 billion queries and an 8.2 percent share.
Settling for third was Yahoo with 8.6 billion queries and a 4.9 percent share.
Russian search engine Yandex came in fourth recording 4.8 billion queries and a 2.8 percent share.
The big surprise was Microsoft's Bing dropping to fifth with 4.4 billion queries and a 2.5 percent market share.
What conclusions can we draw from these figures? Well, it's clearly obvious that Bing has made very little inroads into the Russian and Asian markets. The reasons why are many fold, but the most important of these must be Microsoft's close ties with the US. Both Russia and Asia largely reject American ideology and Microsoft by association.
Both Google and Yahoo are perceived as Global companies, rather than tied to the US. Therefore, they do better globally.
If Microsoft are to increase their share of a global market, cutting the umbilical with the US might be their only resort. Can it be done? Probably not.
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