The BBC news has proved yet again what a lumbering elephant it is when it comes to news gathering.
Sky News was reporting on the tragic helicopter crash in London a full 10 minutes before the story was finally aired on BBC.
The reason is simple: Sky news are more integrated with social media technology and its followers are continuously keeping them updated with reports, pictures and videos. The feeds are going straight to the news anchors who can break it to the viewers in seconds, while the supporting news team prepare follow up details.
It is also fairly obvious that Sky News is fully staffed very early in the morning, as opposed to the BBC who seem to drift into work around 10am!
Try flicking between BBC News and Sky News and you will see that Sky is always first with breaking news, and their coverage is far more comprehensive. Unless the BBC embrace new technology, they are going to be left behind completely.
No comments:
Post a Comment