$100 is the amount you will have to pay to send an email to Mark Zuckerberg, co-founder and CEO of Facebook. There is no guarantee he will read it or that you will get a reply; but it is guaranteed to get into his inbox at Facebook.
Maybe he's short of loose change, who knows.
Maybe this will start a precedent whereby 'celebrities' will put a price on access to their inbox (and, of course, the higher the celebrity status, the more it might cost)! I'm sure we're not far from this scenario.
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